NOTE: To see similar products presentation examples please check my sporting goods page
In this blog, I will be sharing with you some useful tips for e-commerce businesses on how to plan a successful clothing photo shoot with the right approach.
I have had many years of experience in successfully covering a wide range of projects in the Greater Toronto Area and I would very much like to help e-commerce website owners with their businesses. It is for this reason that I thought of sharing the above tips with all you e-commerce storeowners out there in hope that these tips will help you gain some insights into what constitutes the right approach for clothing photography.
A majority of potential customers are driven or attracted to a “Displayed Product” appearance. This in turn has led to the importance of product photography as an essential aspect of building strong e-commerce sales by attracting more online customers to making purchases.
In order to help e-commerce business owners, I will go through a few useful tips on how to plan a successful clothing photo shoot and on how to obtain high quality product images.
1. Hiring Professional Models
I strongly recommend working with professional models. For clothing photography shoots, it has proven to be the most effective way of presentation. The model(s) can strike a perfect pose at various camera angles that can accentuate your line of clothing in the shots taken by a highly experienced photographer. Your clothing products will take on a personality of their own that is reflected in the images. This can help attract huge number of online customers.
2. Consider the use of Mannequins
Displaying a product in its realistic form is quite essential in product photography as it helps to engage your customers. Online shoppers are more likely to buy a clothing item if they can visualize or imagine how the apparel would look on them when they wear it. To help them make such visualization, I highly recommend using a mannequin that can give your clothing product a “realistic human shape”. The ultimate aim of this is to help online shoppers imagining themselves wearing the clothing, which in turn can enhance their desire to make the purchase.
Note: The use of “armless” mannequins should always be used for shooting strapless clothing and we must also ensure that the mannequin is standing straight-on while we are shooting.
3. Add 3-D Effect:
For clothing photo shoot, your photographer can add a three-dimensional effect to the product by using a “ghost mannequin” approach. This effect will give your final image a 3-D appearance as if the item is floating on an invisible ghost. These 3-D product images can be then be displayed at different angles in a very beautiful (or visually stunning) way.
4. Positioning the clothing on a plain flat surface
This is the most basic type of presentation that can be used for lower budget projects. To view a few examples, please click on Fashion and Accessories
Today, most businesses and e-commerce store owners rely heavily on professional product photography services to enhance their products in order to make their products more attractive and saleable. We, at Photography by George, specifically target these clienteles. To further discuss your project in details, please click on this link