Color Accuracy in Product Photography

Colour adjustments in product photography - how to deal with the colour adjustments?

Here are two screens in one shot: TV and laptop.

The laptop has been connected with the HDMI cable to the TV, so both of them show the same image.

I chose a black and white documentary movie. Which screen shows a real black and white?

The answer is: None of them.

To prove it, I de-saturated the right part of the combined image and now it shows only blacks and whites. Compare left and right version to see the difference.

Now I would like to address this information to the professional product photographers:

Make sure that you calibrate your screen every two weeks. Does it mean that the client will be 100% satisfied?  

Well...you need to ask the client if  he/she uses calibrating tool to get the real colours on his/hers monitor.

So, the point is: EVERY MONITOR OR TV SHOWS THE COLORS DIFFERENTLY.

In my next blog post I'll answer the next client's question: Why the shot I took with my cell phone show the same colors as the ones of the object?