There is a great misconception regarding the complexity of professional product photography. One might think that it is easy, simply point and shoot, and all you need is a set of good camera gears. In actuality, it is far more complicated. Placement of lights at their perfect positions, correct measurement of light intensity & its direction, and the use of different light modifiers & reflectors are all integral part of the procedure. All flashes of the strobe lights must be synchronized. And lastly, the use of modeling lights is also essential in accentuating the final effect before the shutter is pressed.

Next come manual adjustments to the camera settings. Correct angling of the product is also necessary to capture the desired shot. Very often, setting up the product and positioning the various props require a lot of time and effort. Click here to see different types of product photographs that require different approach.

A photographer may at times take dozens of photos before arriving at the perfect image. And in many cases, the final photos would then require extensive editing to perfect them, which can be very time consuming.

A picture is worth a thousand words, but it can also be worth thousands of dollars in revenue. A great website image can often turn casual browsers into potential buyers.