Is it really so important to present the product in HDR on line?

Well... High quality images sell products. "Good enough" photographs don't. Visual presentation is really important - it has to be INFORMATIVE and encourage the potential buyer to purchase it.

Here is the example: The picture showing the jacket in low dynamic range. Can you see any details? Jacket lapels' or pockets' shape, fabric's texture? Is it pitch black or dark grey? Would you take a chance and buy it on line?

Compare both images - which one is more informative?

To see my images please click here